A step-by-step template for building a clear, authentic personal brand. Covers your top strengths, your unique angle, your target audience, a personal brand statement formula, a LinkedIn headline and About section draft, and a two-minute elevator pitch template. For anyone wanting to be known for the right things.
A practical resource to use with your team
The preview shows the Growth Performance resource format. Download the full toolkit to work through the sections listed below, on screen or on paper.
What is inside the Personal Brand Builder
- Step 1 Your Strengths (What you actually do better than most)
- Step 2 Your Values (What you stand for in your work)
- Step 3 Your Unique Angle (What makes you distinctively you)
- Step 4 Your Target Audience (Who needs to know about you)
- Step 5 Personal Brand Statement
- Step 6 Activate Your Brand
Who it is for
The Personal Brand Builder is designed for professionals and leaders planning a career move, job search or their own development.
How to use it
Download the Personal Brand Builder, print it or open it on screen, and work through each section. It is a practical toolkit you can use straight away and reuse as often as you need.
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Explore Executive CoachingFrequently asked questions
What is the Personal Brand Builder?
Your personal brand is not a performance. It is the clearest possible articulation of what you genuinely offer and to whom. This template helps you build it from the inside out.
What is included in the Personal Brand Builder?
The Personal Brand Builder covers Step 1 Your Strengths (What you actually do better than most), Step 2 Your Values (What you stand for in your work), Step 3 Your Unique Angle (What makes you distinctively you), Step 4 Your Target Audience (Who needs to know about you), Step 5 Personal Brand Statement, Step 6 Activate Your Brand.
Who is the Personal Brand Builder for?
The Personal Brand Builder is designed for professionals and leaders planning a career move, job search or their own development.
Is the Personal Brand Builder free to download?
Yes. The Personal Brand Builder is a free toolkit from Growth Performance. You can download and print it instantly, with no payment required.
How do I use the Personal Brand Builder?
Download the Personal Brand Builder, print it or open it on screen, and work through each section. It is designed as a practical toolkit you can use straight away and reuse as often as you need.