Privacy Policy
Last updated: September 2026
Who we are
Growth Performance is a leadership development consultancy based in the United Kingdom. Our website is growthperformance.co.uk. You can contact us at hello@growthperformance.co.uk or by post at the address on our About page.
We are the data controller for personal information collected through this website. This policy explains what data we collect, why we collect it, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.
What data we collect
Contact form
When you use our contact form we collect your name, email address, and the content of your message. We use this to respond to your enquiry. Legal basis: legitimate interests (responding to a business enquiry).
Diagnostic tools and assessments
When you request your results from one of our interactive diagnostics, we collect your first name, work email address, and optionally your organisation name. We use this to send you relevant resources and follow up on your results. Legal basis: consent (you explicitly opt in before submitting). You may also indicate consent to receive our newsletter and updates; this is optional and clearly labelled.
Change Leadership Behaviour Mirror
When a leader starts a feedback round we store their first name, email address, optional organisation name and self-ratings, and record their name and email as an enquiry in the same way as our other tools. If the leader invites colleagues by email, we store those email addresses only to send the invitations and remove them when the round closes. Colleagues' ratings are stored without their name or email address. The leader only sees averages across at least three colleagues, never individual answers, and Growth Performance does not review individual responses. Private links are stored only in a scrambled (hashed) form. Everything about a round, apart from the leader's enquiry record, is deleted automatically 90 days after it starts, and the leader can delete it sooner from their private page. Legal basis: consent for the leader; legitimate interests for colleagues who choose to respond.
Analytics data
We use Google Analytics 4 (GA4) to understand how visitors use our website. GA4 collects anonymised usage data including pages visited, time spent, and general location (country/city level). No personally identifiable information is sent to Google Analytics, and Google signals and advertising personalisation are switched off. We use this information only for statistical purposes, to improve our website. Legal basis: legitimate interests (improving our website). You can object at any time using the opt-out control in the Cookies section below.
How we use your data
- +Responding to enquiries submitted via the contact form
- +Sending you your diagnostic results and, where consented, follow-up resources
- +Improving our website based on anonymised analytics
- +Sending our newsletter or marketing communications where you have explicitly consented
We do not sell your personal data to third parties. We do not use your data for automated decision-making or profiling.
Third-party processors
We use the following third-party services to operate our website. Each is subject to their own privacy policy and data processing agreements.
| Provider | Purpose | Location |
|---|---|---|
| Google Analytics 4 | Website analytics | USA (SCCs in place) |
| Google (Gmail) | Contact form email delivery | USA (SCCs in place) |
| Replit | Website hosting and infrastructure | USA (SCCs in place) |
Data retention
Contact form submissions and diagnostic leads are retained for up to 24 months from the date of submission, or until you request deletion. Analytics data is retained for 14 months in accordance with Google Analytics default settings. Change Leadership Behaviour Mirror feedback rounds are deleted 90 days after they start.
Your rights
Under UK GDPR you have the right to:
- +Access the personal data we hold about you
- +Request correction of inaccurate data
- +Request deletion of your data
- +Object to processing based on legitimate interests
- +Withdraw consent at any time (where processing is based on consent)
- +Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
To exercise any of these rights, email us at hello@growthperformance.co.uk. We will respond within 30 days.
Cookies
This website uses cookies set by Google Analytics to measure how the site is used, so we can improve it. They are not used for advertising. No other tracking cookies are used. You can object to analytics at any time with the control below, which stores your choice in this browser, or manage cookies through your browser settings.
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Changes to this policy
We may update this policy from time to time. The date at the top of this page will reflect any changes. Significant changes will be communicated where we hold your contact details.
Contact
For any questions about this privacy policy or how we handle your data, contact us at hello@growthperformance.co.uk.