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Growth Performance
Building the Human Advantage in an AI-Driven World
Stakeholder Mapping and Influence Planner Practical Planning Tool
Stakeholder Mapping and Influence Planner
Influence is built through relationships, not just good ideas. This planner helps you map your real stakeholders, assess each relationship honestly, understand what each person cares about, and plan a deliberate approach to building the influence you need.
Before you begin: Think about a specific goal, project, or change you're trying to make happen. Effective influence is context-specific. The stakeholders who matter for this initiative may differ from your usual network. Adapted from research by Cohen and Bradford (2005) on organisational influence and Cialdini (2006) on persuasion.
My Goal or Initiative
What I'm trying to achieve (be specific):
By when:
Why it matters:
Stakeholder Map
Place each key stakeholder into the grid below based on their current level of support for your goal and their level of influence over the outcome. Be honest, not aspirational.
HIGH INFLUENCE / HIGH SUPPORT
Champions — nurture and involve them
HIGH INFLUENCE / LOW SUPPORT
Blockers — your highest priority to engage
LOW INFLUENCE / HIGH SUPPORT
Supporters — keep informed and engaged
LOW INFLUENCE / LOW SUPPORT
Sceptics — monitor, don't ignore
Stakeholder Detail Planner
For your three to five most important stakeholders, complete a row below. Prioritise your high-influence stakeholders first.
Stakeholder 1
Name & Role
Current Relationship Quality (1–5)
Current Support Level
What they care about most (goals, concerns, pressures):
What I can offer that they value (information, support, recognition, connection, resources):
My specific influence approach with this person:
My next action with this stakeholder:
Stakeholder 2
Name & Role
Current Relationship Quality (1–5)
Current Support Level
What they care about most (goals, concerns, pressures):
What I can offer that they value (information, support, recognition, connection, resources):
My specific influence approach with this person:
My next action with this stakeholder:
Stakeholder 3
Name & Role
Current Relationship Quality (1–5)
Current Support Level
What they care about most (goals, concerns, pressures):
What I can offer that they value (information, support, recognition, connection, resources):
My specific influence approach with this person:
My next action with this stakeholder:
Stakeholder 4
Name & Role
Current Relationship Quality (1–5)
Current Support Level
What they care about most (goals, concerns, pressures):
What I can offer that they value (information, support, recognition, connection, resources):
My specific influence approach with this person:
My next action with this stakeholder:
My Priority Actions
#
Action
Stakeholder
By When
1
2
3
4
5
The reciprocity principle: Influence works both ways. The most effective approach starts by understanding what the other person needs, not what you need from them. Before your next stakeholder conversation, identify one genuine thing you can offer or do for them.