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Growth Performance
Building the Human Advantage in an AI-Driven World
Five Performance Moments
Model Overview

Five Performance Moments

Choose the right support for the right moment at work. Use this reference to diagnose performance challenges and select the most effective intervention.

The model in one line: Five Performance Moments helps you choose the right support for the right moment at work.

The Five Moments

MomentWhat is happeningBest-fit supportPoor-fit support
1. Prepare People need clarity, orientation, and confidence to begin well. Briefings, demonstrations, worked examples, quick-start guides, role clarity sheets Large reference manuals, generic inspiration sessions, long e-learning with weak examples
2. Practise People know the basics but are not yet fluent or consistent. Role play, simulation, peer rehearsal, coached practice, feedback rubrics More content without practice, one-off workshops with no rehearsal, assessment without feedback
3. Perform People are doing the work live and need support in the flow of work. Checklists, conversation guides, decision aids, templates, prompt cards, embedded guidance Sending people back to a course, dense knowledge repositories with weak findability
4. Recover A problem or exception has appeared and fast correction is needed. Troubleshooting guides, diagnostic trees, FAQs, escalation routes, error recovery playbooks Broad conceptual refresher training, large static manuals with no diagnostic logic
5. Evolve The work has changed and people must adapt to new expectations. What-changed briefs, before-and-after comparisons, microlearning, manager cascade packs Re-running the whole programme, communications that explain rationale but not behaviour

Solution Selector Rule

Good Design Questions

Before designing anything, ask:

  • What exactly is the performance gap?
  • At which moment does the gap appear most clearly?
  • What is the best evidence this is the right moment?
  • What support would remove friction fastest?
  • What should happen before, during, and after formal learning?

Common mistakes to avoid:

  • Treating all problems as learning-content problems
  • Over-investing in Prepare, under-investing in Perform
  • Confusing information with practice
  • Neglecting Recover support entirely
  • Treating change as communications only

Based on: Baldwin & Ford (1988); Billett (2001); Rossett & Schafer (2006); Salas et al. (2012); Kauffeld, Decius & Grassmann (2025).